Ritzer's McDonaldization
What is McDonaldization? McDonaldization is the term invented by George Ritzer to describe a sociological phenomenon that is happening in our society. Definition: the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. Four Goals of McDonaldization: Efficiency, Calculability, Predictability, Control 1. Efficiency -- Rational calculation of best cost effective mode of production. The optimum method of completing a task. The rational determination of the best mode of production. Cheapest per unit price. Individuality is not allowed. 2. Calculability -- (or quantity rather than quality) Assessment of outcomes based on quantifiable rather than subjective criteria. In other words, quantity over quality. Therefore, they extol the big Mac rather than the good Mac. 3. Predictability -- Organize production process to guarantee unif...