McDonaldization of Society
Yes, that topic again - McDonaldization. But why? Well, if we search on Yahoo there were almost 60,000 entry talking about it (as at late Aug '06). Book on it was published, revised and uses as textbook in many university courses. An example of such is offered in a sociology subject at csuchico. I've posted an entry about its meaning and priciples. But will repeat here using material from another source. The “McDonaldization” of Society Where does the term McDonaldization originally come from? - The term McDonaldization was coined by George Ritzer who wrote a book about this essay. He saw a parallel between the thoughts in Max Weber’s theory and the system of McDonalds. Weber was a sociologist who followed a fast development in the western world getting more and more rational. With the term rational Weber meant the things that control and dominate the people. In his point of view that things were “efficiency, predictability, calculability,” and replac...