Books on McDonalds

There were many books have been written touching so many things about McD. This is one of them .. The Sign of the Burger 240 pp; 5.5x8.25; paper: $19.95, Apr 02 About the author - Joe L. Kincheloe is Professor of Education at Brooklyn College, and is co-editor, most recently, of Kinderculture: The Corporate Construction of Childhood. Contents Introduction 1. Why McDonald's? 2. Hugging McDonald's 3. McDonald's as a Postmodern Phenomenon 4. McDonald's as Cultural Pedagogy 5. Winning Consent for Capital 6. The Struggle for the Sign of the Burger References Index - - - - -