Books on McDonalds


There were many books have been written touching so many things about McD. This is one of them ..



The Sign of the Burger
240 pp; 5.5x8.25; paper: $19.95, Apr 02

About the author -
Joe L. Kincheloe is Professor of Education at Brooklyn College,
and is co-editor, most recently,
of Kinderculture: The Corporate Construction of Childhood.

Contents
Introduction
1. Why McDonald's?
2. Hugging McDonald's
3. McDonald's as a Postmodern Phenomenon
4. McDonald's as Cultural Pedagogy
5. Winning Consent for Capital
6. The Struggle for the Sign of the Burger
References
Index


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