McDonalds SWOT
List follows are swot analysis of McDonalds (taken from - businessteacher)
Strength
1. has built up huge brand equity, no 1 in terms of sale.
2. good innovation and product development, and continually innovates to retain customers in the business.
3. offers consumers choice, reasonable value and great service.
Strength
1. has built up huge brand equity, no 1 in terms of sale.
2. good innovation and product development, and continually innovates to retain customers in the business.
3. offers consumers choice, reasonable value and great service.
4. large amounts of investment have gone into supporting its franchise network, 75% of stores are franchises.
5. loyal staff and strong management team.
McD's counter (Hung Hom MTR Station, Hong Kong)
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