Posts

McD in China

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Well McD was first established in China in 1990 in Shenzen Economic Zone. Read a paper about McD in China written by Stephen Ko  - "McDonald's: Is China lovin' it?" The paper can be read  here .   May '19 - - - - - 4,353

Mcdonaldization in China

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Another interesting paper about McD entitled "The Mcdonaldization in China" can be read  here .   Air melimpah - May '19 - - - - -

McD Price and Wage Comparisons

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Read an interesting paper "Cross-country comparisons of wage rates: The Big Mac Index" which is available  here . The paper was written in 2001.   Repair works - May '19 - - - - -

Globalization and McD

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A presentation on McD "Globalization: McDonald's as a case study" . Get the presentation  here .   Masjid TMZA Putrajaya - - - - -

McD Goes Everywhere

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    May '19 When did they started? Source -  here  May '19 - - - - -

McD in Malaysia

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A paper about McD in Malaysia "Customer's perception towards McDonald's icon-based nutrition labels". The paper was written by Azlina Shamsudin and nine other authors. They were from Uitm and Upm. Read it  here . it is better if the level of english of this paper be improved further before publishing it ....   Potato fries (bought at Macau) - - - - -

McD Environmental Strategy

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Read a paper entitled "McDonald's environmental strategy" written by Susan Svoboda. She is from Michigan University - (click  source ). Macau McD's sitting area - - - - -

McD in Hotel Industry

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Read an article "McDonald's adventure in the hotel industry"  here . The hotel was established at Swiss town of Rumlangin 2011. The paper was written by Stefan Michel. Macau's McD seating area  - - - - -

McD Image and Ethics

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A paper entitled "McDonald's: a good image with bad ethics" written by Aimee Gibison available  here . Among the ethical issues raised ... The chain has stirred up controversy with some United States Hindus, many vegetarians, and some Japanese. “McDonald's, the fast food giant currently embroiled in a row concerning undisclosed beef flavoring in French fries, has made a formal apology to those it has offended” (McDonald’s resolves french fry dispute, 2002). This may seem like a petty dispute, but is not a small issue to Hindus who believe that the cow is sacred. Macau McD's counter - - - - - ethic 2592

McD at Macau

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While visiting Macau spotted a McD right at the city tourist attraction center. A visitor stated that this particular McD located at Senado Square (click  source ). A McDonalds premise at Macau So it is very true what is written here ...  ... With so many McDonald’s located world-wide, many find it somewhat refreshing to see a familiar place when traveling in unfamiliar places. By homogenizing products and appearance of the stores, McDonald’s sells this feeling of comfort and familiarity. - - - - - Mac - 2502

Setem 1969 - The 5th SEAP Games Rangoon

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Setem sempena The 5th SEAP Games, Rangoon 1969. source - hua hin ( link ) - - - - -

McD in Global Economy Journal

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Another paper about McD was published in a journal - Global Economy Jounal. The paper entitled "McD - much maligned, but an engine of economic development". The paper was written by Adrian E Tschoegl from Wharton School of the University of Pennsylvania and published in 2007. Read the paper here -  relooney . Read other research on McD here -  asu .   May '19 - - - - -

Harbour City HK

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A McDonalds located near Harbour City beside Star Ferry Terminal.   May '19 - - - - - Harbour City, 718 (April 2, 2011)

McD's Paper in Journal

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There is another interesting academic paper on McD entitled "McDonald's: Much maligned, but an engine of economic development". The paper was written by Adrian E Tschogl and appeared in Global Economy Journal, Vol 7, Issue 4, 2007. Tschogl is from Wharton School of the U of Pennsylvania. Read it -  here .   May '19 - - - - -

McDonald's in HK

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McDonald's began its establishment in HK in 1975. McD's was first opened at Paterson Street, Causeway Bay. Now there are 218 McD's restaurants in HK (Read -  The localization of McD  and  wikianswer ). McDonalds outlet at Hung Hom MTR Station An academic paper entitled "McDonald's in Hong Kong: Consumerism, dietry change, and the rise of a children's culture" written by James L Watson. The paper was published as a chapter (i.e., Chapter 2) of a publication - "Golden Arches East: McDonald's in East Asia". McD's fish-o-fillet and fries (Hung Hom) Read the paper here -  utoronto  and about the book -  here . HK McD website is  here .   Some update: new link for the paper  hkpaper . - - - - -

McDonald's - Threat

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The McD's swot - threat .... 1. Social changes, government, consumer groups encouraging balanced meals, 5 a day fruits and vegetables. 2. Focus by consumers on nutrition and healthier lifestyles. 3. Competitive pressures on the high street as new entrants offering value and greater product ranges and healthier lifestyles products (eg. subway, supermakets, M&S). 4. Recession or down turn in economy may affect the retailer sales, as household budgets tighten reducing spend and number of visitors. 5. Pressure groups - environmental. McD's wall poster at Tallinn Estonia - - - - -

McD - Opportunities

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Among the elements of opportunity to McD; 1. joint venture with retailers (eg. supermarkets). 2. consolidation of retailers likely so better locations for franchisees. 3. respond to social changes- by innovation within healthier lifestyle foods. It moves into hot baguattes and healthier snacks (fruit) has supported its new positioning. 4. Use of CRM, database marketing to more accurately market to its consumer target groups. It could identify likely customers (based on modelling and profiles of shoppers) and prevent brand switching. 5. Strenghten its value proposition and offering to encourage customers who visit coffee shops into McDonalds.   McD's Fish Fillet and fries (bought at Tallinn, Estonia) - - - - -

McD SWOT - Weakness

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Weaknesses of McD are as follows; 1. Core product line out of line with the trends towards healthier lifestyles for adults and childrens. Product line heavily focused towards hot food and burgers. 2. Seasonal. 3. Quality issues accross the franchise networks. A McDonald's counter (at Tallinn, Estonia) - - - - -

McDonalds SWOT

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List follows are swot analysis of McDonalds (taken from -  businessteacher ) Strength 1. has built up huge brand equity, no 1 in terms of sale. 2. good innovation and product development, and continually innovates to retain customers in the business. 3. offers consumers choice, reasonable value and great service. 4. large amounts of investment have gone into supporting its franchise network, 75% of stores are franchises. 5. loyal staff and strong management team. McD's counter (Hung Hom MTR Station, Hong Kong) - - - - -

Malacca European Colonialism 15th-17th Centuries

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Sebuah kajian mengenai sejarah Melaka bertajuk "Malacca European Colonialism (15th - 17th Centuries)". Kajian oleh Daya Negri Wijaya, Porto University **22. Tebal 407 m/surat. Kandungan: Introduction - Malacca by its own. Extending its trade network, becoming prosperous: Malacca Sultanate during the 15th century. Managing Malacca, Expanding trade networks: Portuguese Malacca 1511-1580. The Dutch takeover: Dutch Malacca in the 17th century. Claiming Malacca successor, resisting to European Malacca: The political economy of the Malay States during the 16th-17th century. Sumber: porto - link . Chinese Heirs to Muhammad - - - - -